Day to Night Denim

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The majority of us have to ensure that our wardrobe doubles as work and casual wear. So when we shop you need to think “How can I doll this garment up or down” or “Can I go from day to night with this item”. Over all it's just cost effective to shop and think that way. Thankfully it’s easy to go from day to night with denim since they are so versatile and are easy to pair with many different items, but here are a few pointers if you need to pull an all day and nighter in denim.

It’s important that you pick and pair of jeans that have comfortable fit, no one wants to spend the entire day and night pulling up their pants. Also make sure they are stretchy and you don’t feel constricted, you need to be able to sit and stand without worrying that they might rip. Colour is also just as important, no one wants to see you try pair acid wash jeans with a fancy blouse at dinner…It’s just not right. Rather go for a medium to light wash colour. These colours make it easy to style up an outfit plus classic blue denim never goes out of fashion. As far as style goes stick with skinny or a straight leg cut, these styles are perfect to dress up any casual day or night look.

Now, you’ve had a crazy day running around at work doing errands and crazy admin…then your girls call you up, they want to go for drinks after work but you have only 2 minutes to drive past home. Not to worry, you have your perfect pair of denims on. 

You feel super comfy and sexy so all that’s left is to glam up your outfit a little and quickly apply some make-up in the car. We suggest you grab a top with a little sparkle and something dark in colour (This helps you move from a day to night look) maybe throw on the glam leather jacket you’ve been dying to wear. Grab your go to wedge heels, the stunning necklace that never lets you down, apply some lipstick in the car and you are good to go!

Soviet Denim knows how to work hard and play hard.  So when you are looking for your perfect denims for that girl’s night out and you just don’t have the time to get to the mall, don’t stress. You can shop Soviet Denim online, just head to Zando and find us there.


Miss South Africa 2016

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On the 19th March, the country celebrated the elegance and poise that is Miss SA 2016. This evening of glamour and class was held at the Carnival City auditorium, where the new Miss SA was crowned and an evening of glorious entertainment was had.

The auditorium was transformed into a carnival themed setting with lots of fiery impression elements and the girls dawned amazing burlesque inspired outfits. The world class stage featured top SA artists like Prime Circle, Mi Casa, Monique Bringham and Sketchy Bongo with Shekhinah.This year Miss SA introduced two new elements to the competition, firstly the winner of the World Swim Suit SA Competition which was taken by Tayla Skye Robinson. Secondly the top twelve were to be cut down to the Top 8 and thereafter the girls were cut to a the Top 5.

With the anticipation built up, three girls were then crowned, Elizabeth Molapo as 1st Princess, Tayla Skye as 2nd Princess and finally the beautiful Nthando Kunene crowned Miss SA 2016. After all the formal procedures concluded at the Big Top arena, VIP guests were taken to the Miss SA After Party. The setting was incredible and out of this world, smaller lounges were set up with floating waiters which offered guests drinks and food all night long…A completely unforgettable event. Soviet Denim would like to congratulate Nthando Kunene on being crowned Miss South Africa 2016. We are so looking forward to having her as a Brand Ambassador and working with her over the next year.

Soviet Denim would like to congratulate Nthando Kunene on being crowned Miss South Africa 2016. We are so looking forward to having her as a Brand Ambassador and working with her over the next year


Everyone's Essential Pair of Denim Jeans:

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We all have that one perfect pair, the one that you pull out for a first date or a night out. Your go to pair, the ones that make your bum that perfect round shape and accentuate your calf's. Its that one pair of essential denim jeans that we all have in our closet...but why, why are these jeans such an essential… we have the answer.


We all want that perfect fit and the perfect look and there are so many different types of jeans out there for everyone's taste and body type. Anyone of any shape can own their perfect pair of jeans, knowing they look great and are super comfortable! Got great legs? Then skinny jeans are your thing. Have a great waistline? The high-waisted jeans are your go to. It's so amazing that one garment can be so versatile and the number one clothing item you find in Everyone's closet..

If you are wanting to invest in the perfect pair of “Forever” jeans take our advice, dark denim is always best. They create a more slimming and versatile look which means you can switch between a casual day look to a smart evening look in no time. We also suggest a you purchase a style that never goes out of fashion, like a classic boot-cut or skinny. Make sure this style suits your body type and its something you would be happy to wear on daily basis.


Are you in the market to find that very special pair of jeans? Yes? Then Make Soviet Denim your number one choice. Our new winter 2016 range is now in store and we have the perfect pair of denim...especially for you.


D.I.Y Denim Tips

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Life isn’t cheap and neither are clothes, especially expensive designer garments like jeans. That’s why it’s important to know how to re-work your wardrobe and recycle the old. Today we’re going to give you some tips on how to D.I.Y your denim, and help make your wardrobe funky and fresh…don’t worry you can totally work this on a budget.

Tip #1: D.I.Y Distressed Jeans.
Distressed jeans are very popular and trendy right now. There are loads of various tools you can use to get this look (We promise it’s not difficult). Firstly you need to put your jeans on a flat hard surface and use a marker to mark out the areas you want to distress. Use tools such as scissors, blades and even sandpaper to create this look. Once you have made your blade and scissor marks and scores use the sandpaper to rough out the edges…It’s that easy!

Tip #2: D.I.Y Ripped Jeans.
Ripped jeans are the ultimate sexy look right now and it’s so easy to re- create this style with an old pair of warn out jeans. The more warn the better as they will rip easier. Lay your jeans out on a flat surface, preferably a hard surface that can get damaged (I would throw an old magazine under the jeans). Once you have marked your area use a super sharp pair of scissors and begin to score the jeans at different lengths. Once the jeans begin to tear use your hands to tug and the tears and rough them up a bit depending on how frayed and torn you want them…and voilà you have the perfect pair of stylish ripped jeans.

Tip #3: D.I.Y Patch Work.
Okay, so we aren’t talking scarecrow patch work here, we talking an alternative punk look. Grab some old fabric that you have lying around the house or even an old ripped (plaid printed) shirt. Once you have the fabric, turn your damaged jeans inside out and start placing fabric squares on the areas you want patched. You can either use hot glue or a needle and thread to attach the fabric to the jeans, just note hot glue is a lot quicker! Wait a few minutes, turn them the right way around and you have a new pair of colourful patched jeans!

Tip #4: D.I.Y Studs.
Are you jeans looking a bit boring and sad? Then we have the best way to give them a pick me up and add some detail…We’re talking STUDS! Head to the local haberdashery and pick yourself up some fabric studs. There are loads of different shapes, sizes and colours so pick the ones best suited to your style. Once you have the studs in hand grab your jeans and start marking out the areas you want to stud up. Usually the best places are on the front pockets, back pockets and also around the ankle rim of the jeans. Use hot glue and begin to place your studs on to the jeans. Have fun with it, make patterns, styles and go crazy! Now your jeans have a little bling in their life and so do you..

Never be afraid of doing something different with your wardrobe, get creative and take matters into your own hands. You could land up saving yourself loads of cash and show off your own personal designs to your friends…So get your D.I.Y Denim on!


The 12 Miss SA Finalists, In A Technicolor Denim Affair

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On the 12th February 2016 Soviet Denim did a very different kind of shoot with the 12 lovely Miss SA Finalists. We did tell you to watch this space as there were some very interesting things to come...well we're here to deliver.

Soviet made colorful magic with the girls and we got down and dirty behind the scenes capturing the very interesting moments...The girls movements and poses were shot at 200 frames per second (super slow-mo) and fine coloured powder (of their choice and uniqueness) was thrown at specific angels to create the perfect slow motion digital colour burst shot

The entire team and most Soviet HQ was covered in 12 different hues of fine coloured powder, but the girls were drenched in it (all for the sake of the the perfect shot!). Thankfully the girls had an absolute blast and were such good sports about having to spend the next few days removing colour from their hair!

Soviet Denim so enjoyed its collaboration with the girls and we wish them well for the crowing of the new Miss SA on the 19th March 2016. Watch this space for the reveal of "The 12 Miss SA Finalists, In A Technicolor Denim Affair" video out soon.