Soviet in the Summer Sun

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When I met you in the summer
To my heartbeat sound
We fell in love
As the leaves turned brown
And we could be together baby
As long as skies are blue
You act so innocent now
But you lied so soon
When I met you in the summer

With burning hot temperatures and sunshine for days on end, Summer has jumped on us fast and furiously. While most people are happy to pack away their heaters and blankets, there’s one part of you that wishes it still had the protection of long-sleeved shirts.

That’s right.

Your skin is known as the largest organ of the human body and protects you from microbes and the elements, helps regulate body temperature, and is the conductor of touch, heat and cold sensations.

And, of course, it is the pathway to skin cancer, if you do not take care of it.

Whether you are shopping for fashion on a hot Summer’s day, chilling on the beach, or having a pool party at your BFF’s house, your skin needs protection.

Here are a few tips from Soviet to keep you safe this Summer:

  1. The sun is most intense between 10 in the morning and 4 in the afternoon. If you do, however, find yourself in the sun during these times, make sure you cover up with a hat and clothing made of dark, tightly woven materials.

  1. Summer is about sunscreen. Apply a thick coat of SPF 30 or more on your skin every 2 hours, and every hour if you are swimming or sweating.

  1. The early bird catches the worm, and the responsible sunbather applies their sunscreen early. Apply sunscreen 20-30 minutes before going into the sun, and if you have fair skin, try applying it the night before as well. Remember sunscreen for your lips too.

  1. Too many people forget about their ears, hands, nose and chest. A canvas hat works the best to give your face extra protection.

  1. Umbrellas and shade only provide moderate protection from ultraviolet light, and they offer no protection from reflected light, such as concrete and sand. Water also does not protect you from ultraviolet rays. Make sure you are protected from these reflected rays, even if you are only walking about in the city.

  1. Bronzed, glowing skin is beautiful, there’s no denying it. But beautiful isn’t necessarily healthy. And while sunbathing is a no-no for everyone, it is especially bad for fair-skinned people. If you insist on getting browned, do so gradually and build up melanin to provide some protection.

  1. Don’t be fooled by cold, rainy and cloudy weather. These are often the most dangerous conditions for your skin and you can still get burnt. Cover up with appropriate clothing and sunscreen to avoid getting hurt.

  1. Some medication, such as antibiotics and laxatives, make your skin extra sensitive to the sun. Put on a higher SPF if you are going to spend time outdoors while on medication, or make sure you cover up well.

  1. Many people resort to tanning beds or tanning booths believing the UVA lights are safer than sunbathing. Unfortunately, UVA rays penetrate deeper than UVB rays, and over time can make skin dry, wrinkled and increase your chances of getting skin cancer.
  1. Don’t use expired sunscreen. As time goes by, sunscreen can lose its potency and its ability to protect your skin. Look for an expiration date on the packaging, or don’t use it after 3 years of purchasing.

If your plan is to look sexy this Summer, stay out the sun and visit a Soviet store for our wide range of jeans and denim apparel. If you are hitting the rays, see our Summer collection for clothes that will help you stay safe on the sun.