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Soviet Denim At The Mens Health Fashion Show
Last night at the Mens Health Fashion Show, Soviet Denim made an appearance, a strong one at that.Soviet Denim were amongst a host of awesome brands at the show, these included the likes of Guess, Dickies, Scotch & Soda, Le Coq Sportif and Polo to name a few. Great outfits were put together by the relevant brands with some of SA's top models rocking this summers hottest trends.
The event was a fabulous affair with a host of South Africa's top celebrities, bloggers and fashionistas in attendance. Greeted by a table of champers and beautiful hostesses you made your way up two stories to the main event situated on a roof top over looking the lights of Joburg. The venue and set up had many people comparing it to roof top parties set in New York City. The energy of the people brought the place to life, the drinks flowed all night and the music kept the energy up until the early hours of Friday morning.
The actual fashion show was flawless with some of the Mens Health Cover Models strutting their stuff and abs of steal down the run way, giving the girls something to scream about. The music was key and complimented the brands and outfits to perfection while the models walked down the runway. Fans cheered and whistled for their favorite brands or sexiest models with tons of flashes from cameras and cellphones going off while people frantically tweeted and Instagramed their favorite pics. Overall the atmosphere was electric and incredible to be a part of it.
In the end (not to be biased), I felt that Soviet Denim were definitely the strongest denim brand out of all of them. We were the only brand to put denim on denim and thanks to the superb styling of Michelle Steyn...we nailed it! Soviet Denim definitely made its mark at this years Mens Health Fashion Show and with good reason, as this years Summer Collection is HOT!
Here are some photos from last night, showcasing the eight outfits our gorgeous models strutted down the catwalk in.
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