Breaking Records - Denim Culture

08:21 0 Comments

Yesterday in South Africa we celebrated Heritage Day, a day South Africans across the spectrum are encouraged to celebrate their culture and the diversity of their beliefs and traditions, in the wider context of a nation that belongs to all its people.

So we wanted to celebrate our culture, Denim. By doing this we created a campaign on all of our Social Media platforms; Facebook, Twitter and Instagram. Asking our fans to like the image and by that they stood a chance to win 1 of 24 pairs of Soviet denims. We were blown away by the great response and to this day has been our best social media campaign to date. To put it into perspective, we had 362 likes, 430 comments and 474 shares, reaching 8000 people just on our Facebook page alone.

We are already excited for our next social media campaign. Watch this space!