Everything You Need to Know about Rocking Skinny Jeans

Skinny jeans have been immensely popular since the early 00s, and show no signs of going out of fashion any time soon! Here are Soviet’s top tips for rocking this timeless look, regardless of where you are going.

 Choose One Statement Piece

Seeing as though your skinny jeans will make a big statement all on their own, it is advisable that you put the rest of your outfit together wisely, choosing only one additional item that will stand out. For instance, if you opt to wear sky-high, colourful heels, then wear muted jewellery and a plain T-shirt or blouse. If you opt for a patterned T-shirt or blouse, pair it with neutral pumps or sneakers. Finally, if your jewellery is attention-grabbing, keep the rest of your outfit as simple as possible.


Choose Your Skinny Jeans According to Your Body Type

The unwritten rule that states ‘not everybody should wear skinny jeans’ is a total myth. Everyone has the ability to rock a pair of skinny jeans, as long as they know what works best for their unique body shape. The secret is to shop around extensively before you buy - and only fork out the cash when you find a pair that makes you feel as great as you look!


Don’t Be Afraid of High-Waisted Designs 

High-waisted skinnies are extremely trendy at the moment. However, many find them slightly intimidating and a massive style challenge. Luckily, styling high-waisted skinnies is really easy if you know what you’re doing. When it comes to pairing other items with these statement jeans, we recommend giving crop tops, button-down shirts (tucked in so as to enhance the shape of your waist), cropped sweaters and edgy leather jackets a try. Feel free to experiment!

Now that you know how to rock them, if you would like to invest in a new, fashion-forward pair of skinny jeans, be sure to visit Zando and take a look at the latest Soviet selection: http://www.zando.co.za/women/soviet/
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The Best Materials to Wear to Stay Cool in Summer



Rayon

Rayon is a trusted companion when the weather is hot, but seeing as though it is a semi-synthetic material and is not as absorbent as most of its natural counterparts, it is best worn on those days that promise lower levels of humidity, hence less perspiration.

Chiffon

Just as delicately beautiful as silk, chiffon also has the added benefit of being a slightly more absorbent and breathable fabric all-round, making it the perfect choice for balmy spring and summer afternoons.

Soviet’s Tip: Extend the life of your favourite chiffon items by washing them by hand instead of laundering in the machine.

Cotton


Cotton is arguably the most popular summer fabric. Lightweight, affordable, and ensuring the ultimate in breathability, it is the number one choice for a day spent outdoors. It is versatile in that it will help keep you cool during those scorching days, regardless of the presence of humidity or lack thereof.

Soviet’s Tip: In order to preserve the lifespan of your favourite cotton garments, be sure to hang them on the washing line to dry as opposed to using a tumble-dryer which could cause them to shrink over time.

Linen

Another lightweight, breezy fabric, linen is often used to manufacture summer dresses and blouses. The only downfall is that it has the tendency to wrinkle more than most other summer-friendly fabrics - luckily, this can be easily remedied. If you aren’t a fan of ironing, just keep a spray bottle filled with water handy. Spritz some water onto the garment and flatten out obvious creases with your hands.

Lace


Lace is a timeless fabric that boasts plenty of summer appeal. Along with being delicate and breezy, it is also very trendy right now and will effortlessly add a dash of femininity to any outfit.

Denim

Most people are under the impression that denim is too heavy to be a suitable summer fabric. However, this depends on the type of denim that you choose to wear. Why not invest in a pair of stylish denim shorts? Or perhaps a fashionable mid-calf design? You can even wear your favourite full-length jeans if you plan the rest of your outfit strategically - sandals, cotton t-shirt / crop top etc. Make no mistake… denim is, and always will be, a fabric that will see you through all seasons!
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Fashion Faux-pas Everybody was Guilty of in the 2000s

Most of us remember the 00s fondly - from the rise of reality TV to the introduction of social media - however, many of our fashion choices throughout this decade left a lot to be desired. Below, we take a slightly cringe-worthy trip down memory lane and highlight the top 6 fashion faux-pas of the time that almost everybody was guilty of... 

Velour Tracksuits


These velvety, colourful tracksuits were originally popular way back in the 70s, and were dragged back into the spotlight by many a celebrity in the early 00s - most notably, Paris Hilton. While they were indeed comfortable, it is safe to say that they were also a bit of an eye-sore. Here’s hoping that we don’t have to worry about another velour tracksuit revival for at least 30 more years!

Body Glitter


Body glitter was a massive fad for teens and tweens during the 00s - probably because they were used to seeing their favourite pop starlets wearing copious amounts of it on stage. But that’s the thing… body glitter is meant for over-the-top stage performances, not every day wear. Plus, that stuff gets everywhere. In short, the bling-bling just isn’t worth it. 

Bandana Tops


Bandanas were massive during this time; however, these accessories spent less time on people’s heads and more time doubling up as tops and arm bands. This was another trend made popular by celebrities in the spotlight, but was slightly less than practical for everyday people. Unless you had perfect abs, of course! 

Crocs



The 00s brought with it a few terrible footwear trends, including Uggs and Crocs. Crocs, in particular, really do not require any introduction. There were two types of people when it came to these shoes - those who couldn’t resist their comfort and those who would rather walk around with cats strapped to their feet. If you still own a pair, do the right thing and save them for working in the garden. 

Trucker Hats


Trucker hats added a touch of masculinity to your style, and were the epitome of ‘cool...’ for a while.They quickly developed a reputation for being tacky and faded away long before the late 00s crept up on us. Unfortunately, thanks to the likes of Kylie Jenner, who sported a trucker hat earlier this year, it seems as though a trend revival is likely to occur in the near future. 

Dresses Over Pants 


Why would anyone want to hide their favourite pair of denims by wearing a dress over them? This is the one 00s trend that really baffles the Soviet team. Wear your jeans with pride! 

Cringing yet? Redeem yourself by checking out the latest offerings from Soviet. It’s easy to remain style-savvy when you have us on your side! 
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Trend Alert: Moms and Tots Matching Outfits

While it certainly isn’t a new trend, it seems to be gaining more and more popularity as the years go by - we’re talking about moms and tots matching outfits, otherwise known as ‘twinning’. The trend revolves around dressing your little one in a similar outfit to the one that you’re wearing, thus creating an adorable ‘mini-me’ who is certain to be the centre of attention wherever you go. If you have yet to get in on the trend, Soviet has some tips for you, along with some delightful visual inspiration: ‘twinning’ moms and tots from around the globe.



Tip #1: In order to pull it off, contrary to popular belief, you don’t actually need outfits that look exactly the same. Work with what you have - even basic colour co-ordination, or wearing similar patterns, can make quite the statement!



Tip #2: Why not have a bit of fun and buy matching costumes? Even if you only wear those outfits at home when nobody’s looking, your little one will love playing dress-up with mommy - and you’re sure to get a few priceless photos out of the experience too!


Tip #3: Check out Zando for the latest Soviet summer range. We have a broad variety of options for both kids and adults, so you’re bound to find a few ‘twinning’ essentials both online or in-store!
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Embracing Casual Chic on Braai Day

It’s National Braai Day on Saturday, the 24th of September, which means that most of us will be spending the day outdoors in the sun, laughing, and making memories with our nearest and dearest in front of a proudly South African braai fire. Knowing this, the last thing that you want to be is over-dressed or uncomfortable… introducing casual chic - the style based on looking cool, calm and collected, yet still fiercely stylish and bang-on trend all at the same time. In order to provide you with some inspiration when it comes time to choose your own casual-chic outfit for this special occasion, here is a fashionable outfit selection, as recommended by the Soviet team…

Comfortable Slogan T-Shirt



A comfy slogan T-shirt is the essence of casual-chic. If black isn’t really your vibe, feel free to experiment with a splash or two of colour. It is spring, after all!

Capri-Style Denims


Capri-style denims are perfect for a day spent outdoors - still fashionable, yet lighter and cooler than a traditional pair of full-length jeans.

Trendy Sneakers


Classic Soviet sneakers will add an edge to your look, and provide you with the comfort necessary to enjoy your day to the fullest.

Glam, Everyday Handbag


The handbag will add the ‘chic’ element to your casual-chic outfit. Muted colours, as pictured above, are extremely fashionable at the moment.

Bling-Bling Watch


Complete your look with a watch guaranteed to make a statement. The more bling-bling, the better!

Happy Braai Day to all of our followers! Make sure you enjoy it the Proudly South African way.
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Soviet's Top 5 Fashion-Forward Instagram Accounts

Can’t get enough of fashion? No worries - Soviet has selected our top 5 fashion-forward Instagram accounts for your viewing pleasure. Let us know your favourites in the comments section below.

Eva Chen @evachen212



As Instagram’s head of fashion, Eva Chen deserves a spot on every fashionista's Instagram feed. She posts videos from the hottest catwalk shows, along with her own style inspiration and outfit choices, all of which are a real feast for the eyes!

RS Theory @rstheory



If you’re looking for something edgy and different, this is where you’ll find it. Patrick, the brain behind the RS Theory Instagram page, takes ordinary fashion pics and spices them up with quirky backgrounds. His artsy touch makes for some interesting creations - style inspo at its finest!

Maria Dueñas Jacobs @mduenasjacobs



Maria is an accessories director for a popular magazine in the US, so it goes without saying that her images are always bang-on trend. If you’re looking for inspiration on matching accessories with your favourite outfits, this is the woman to follow.

Mert Alas @mertalas



Mert is a talented fashion photographer who provides his followers with an insider’s view into the heart of style and fashion around the globe.


Zanna Roberts Rassi @zannarassi



Zanna is a well-known fashion correspondent, entrepreneur and editor. Her individualistic approach to fashion is evident the moment you visit her Instagram page. Stay tuned for a look into her everyday life, style favourites and all things that keep her inspired.

Feeling inspired to update your wardrobe with the latest trends? Be sure to check out the new Soviet spring / summer collection here: http://www.zando.co.za/women/soviet/
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Live Your Dreams in Our Jeans

Soviet is very excited to announce that our Live Your Dreams in Our Jeans campaign is officially live!



No matter where you come from, who you are or where your passions lie, we all have dreams… Aspirations that give us direction and make life worth living. With our Live Your Dreams in Our Jeans campaign, we hope to inspire our customers to carry on dreaming.



After all, the Soviet brand and products provide you with everything that you need in order to do what you love in both comfort and style.



Be sure to keep an eye out for our new Spring / Summer inspired range of clothing… and live your dreams in our jeans! ( http://www.sovietdenim.com/ )
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