3 Fashion Vloggers You Need to Follow

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There is nothing more exciting than having fun with fashion and drawing inspiration from far and wide. For those who enjoy shopping for new looks, or flipping through the pages of fashion magazines admiring celebrities and wishing you could pull off the same outfit / makeup, we have three suggestions for specific fashion vloggers to follow. Here are Soviet’s top picks…


From outfit diaries to seasonal make-up tutorials, Zoella’s YouTube channel has it all. This stylish Brit has been in the fashion vlogging game since 2009 when she was just 19, and now, 7 years later, she has over 11 million subscribers. So, what’s to love about this fashionista with the pale skin, super long hair and gorgeous smile? Her modesty and gentle nature, of course. While she lets her followers know all about her favourite looks and fashion tips, she is actually a massive ambassador for encouraging self-expression and finding one’s own, unique sense of style. Besides that, she’s simply adorable – it’s practically impossible not to love her.

You can follow Zoella on YouTube here.

For more, be sure to check out her Instagram page, too.

Arika Sato 

Arika is a self-confessed fashion and beauty addict, and she is known for her versatile YouTube Channel that contains videos about all things relevant to the two things that she loves the most. From fun fitness tips to seasonal LookBooks and shopping sprees, this vlogger really does it all. Her style is just as versatile as her channel, so if you love both comfy streetwear and glamorous gowns, Arika might just be the fashion inspo that you’ve been searching for.

Follow her on YouTube.

And don’t forget to check out her Instagram page.

Samantha Maria

Samantha Maria is famous for her YouTube LookBooks and style-specific fashion tips (check out this video for helpful tips on how to pull off the ‘Clean, Classy & Put-Together’ look, for example). Considering the fact that she is actually a fashion styling graduate, you can rest assured that her tips and pieces of advice are sure to be bang-on-trend every time.

Follow her YouTube Channel here.

You can also find her on Instagram.

For more style inspiration, why not treat yourself to an indulgent online shopping spree? Check out what Soviet has to offer you today: http://www.zando.co.za/women/soviet/