Tired of how your home/working space looks?

06:30 0 Comments

Jersey Ice Cream Company do the complete opposite to what their name suggests. These two are incredible designers. What they can do to transform your living or working space into is inexpressible.

They have taken some pretty bland looking spaces and transformed them into a magical masterpiece. It's too unbelievable as to what they can create, so we have put some before and after images below. Try not to drool.


Soviet Denim - Nelson Mandela Charity Drive

03:12 0 Comments

It was Mandela Day last week Friday 19 July 2014 and Mandela Day is all about giving back to those that are less fortunate. Whether it is a bag of dog food to a puppy haven or blankets to a orphanage centre, it doesn't matter.

This year Soviet Denim are asking all their customers to donate their old clothes and in return they will receive 15% off the new Summer Collection range being launched in August 2014.

You can find the Mandela Charity Drive box at all the Soviet Denim stores nationwide from August 1 until August 31 2014. We all have cupboards full of old clothes we never wear, so here is a perfect opportunity to donate them.

Check out the promo video right here.


Soviet Denim contributes 67 minutes for Mandela Day

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18th July marks a very prominent time of the year for South Africa. It is the birth day of the great icon, Nelson Mandela. The Mandela Day campaign message is:

"Nelson Mandela has fought for social justice for 67 years. We’re asking you to start with 67 minutes."
"We would be honoured if such a day can serve to bring together people around the world to fight poverty and promote peace and reconciliation," according to a statement issued on Mandela's behalf.

Soviet went to Jan Hofmeyer Community Services Center in Vrededorp, a non-racial charity organisation.
Presently one cooked meal is provided per day five days a week to approximately 171 children, 121 Senior citizens and 47 unemployed/destitute people. The service is operated by the community [staff in the kitchen are local volunteers], from the community under the supervision of a Management Committee.
 Soviet went through with boxes of pies and bags of blankets. 

As we arrived we had a very warm welcome by the kids and the staff of Jan Hofmeyer Community Services. They make you feel at home. It was a great feeling. We started out by dishing up the pies, before breakfast commenced, one of the kids came and stood up in front of the hall to say a prayer. Once everyone finished breakfast, we started handing out blankets to everyone. The smiles that we saw on their faces was incredible, the appreciation that they had was admirable and everyones spirits were lifted. We then walked around, spoke to the kids, played a few games and had numerous laughs. 
Soviet team with the kids at Jan Hofmeyer Community Services Center.

We then left Jan Hofmeyer and made our way to the Joburg Gen Hospital. We went to the cancer ward to hand out Soviet beanies to all the patients. Now, just to explain the situation in brief, the patients were all having treatment done, so excitement wasn't exactly booming inside the ward. As we started handing out the beanies, those smiles appeared bright and big and that is what we came for. What a sight that was. 

It was a great experience and filled with a lot of heart-warming moments. Moments we will never forget and will continue to create. We urge everyone out there, not just to donate on Mandela Day but to find time out of your busy year to give as much as you can. It was an eye-opener to see just how privileged we are compared to some people. 

"No-one has ever become poor by giving." - Anne Frank

Watch the video here.


Behind-the-scenes: Soviet Summer Collection 14/15 Shoot

01:13 1 Comments

We are fast approaching Summer again (yay!) and the new Soviet Summer Collection is on it's way to being released in stores nationwide. The Soviet team and Decimal Agency got together and brainstormed the new Summer Collection campaign. The Journey. A trip with friends to your favorite holiday destination. A place to get away from the city life and be free, surrounded by our beautiful nature. 

Two weeks ago, the team went on a journey themselves. Magoebaskloof, Nelspruit. This was the chosen location for the shoot of the new campaign. We were a team of 16 including the 6 models that we had for the shoot. We all met bright and early at the Soviet Headquarters and made our way to Magoebaskloof. Now, like most shoots, it is never smooth sailing from start to finish, but that is the joy of these exercises, right? 

After 3hrs on the road and about 2hrs behind schedule we arrive at our accommodation. Not to our knowledge, we are faced with a 30min "mountain drive". Prepared? Not quite. Let's just say that a Golf 7 is not exactly equipped for a drive like this but it made it. This has now put us even more behind schedule and the stress levels start rising. 

We unpack the cars and now rush to a location to fit in some photography before the day becomes completely unproductive. Our Art Director, Jarred has a 1970 motorbike (a prop) and decides to ride it to the location. Let's just say, he didn't make it. On top of that, another prop (the prop of all props), a 1960 VW Camper van almost loses it's tyre. Could it get any worse? To add to the stress levels already, the weather was not on our side and had to make do with what Mother Nature decided to give us. Bear in mind, we're doing a Summer shoot, the area we were in felt like we were in some 1960 horror film where your vision is completely disarrayed by the thick mist. Some were saying it was a perfect scene out of that cheesy horror flick, Wrong Turn. 

We lose the light and it is time to call it a day. Mother Nature decides to open the Heavens. Our VW van decides to ignore the functionality of it's headlights. The adventure just keeps getting better. About an hour away from our accommodation, we slowly drive behind the van with our hazards on, guiding the old classic home safely. We eventually arrive at "home" and all unwind in front of a fire inside a 1930 built house. 

The hostess and her chef prepare a meal no one will forget, it was absolutely delicious and a great way to end the evening on a high. The team then sit around the lounge area to converse in stories and getting to know one another.

Call time is 6am and we have a lot to get through still.

The team meet around the breakfast table and get to indulge in yet another great meal prepared by our hostess and her chef. We have a lot of work to do before we all head back to Johannesburg and guess what? We walk onto the patio and we can only see about 5 meters in front of us. The mist has come and it looks like it is not going to leave. Stress levels engage! 

Our photographer, Aubrey decides to take two models to the forest to capture a few photographs - we were not letting anything get in our way. We are then informed that we need to travel about an hour away to get some decent lighting and mist-less surroundings. Off we go. 

Where the hillbillies at?

As we drive down the valleys of Magoebaskloof, it starts getting clearer and the smiles on everyones face starts to appear. This is going to work! Sun is out and the photographer is happy. We start putting together a few scenes for the shoot and things are starting to look great. As we start nearing the end of the day, Mother Nature decides to give us pat on the back for soldiering through the miserable weather we had to deal with. And then there was light, bright, beautiful light. We pull over on the side of the road and we shoot like crazy, this is what we have been waiting for for the last day and a half. Soviet Summer Collection shoot: Success! 

What an amazing journey and it definitely showed in the final product, which is what we wanted to achieve. We had a great team and we all worked so well together to make it happen. 

Keep your eyes out for the new upcoming Summer Collection range and just know how much blood, sweat and tears were put into it (wink, wink).

The prop of all props.

Soviet Denim Summer Collection out in August 2014.


SovietFashion.com has won an award

00:53 0 Comments

SovietFashion.com has won a bronze South African Web Award!

Here at Soviet we take our image seriously, and that applies to all aspects of our marketing, which is why we have hired some of the best in Johannesburg to handle our company image.
We take pride in our website, SovietFashion.com, not only as the face of Soviet online, but as a representation of our sense of style.
Now of course, we might be slightly biased towards our own marketing material, which is why it is always satisfying to have confirmation of this from an outside source.

The South African Web awards was launched in 2003 as a way of recognising talent within the South African web design industry, and we are proud to say that SovietFashion.com has won bronze. 

Congratulations to Decimal Agency, who worked tirelessly with us to make the website, and to make this award possible.

This award has come at the right time, as as of writing in July 2014, SovietFashion.com is featuring our men's and ladies' winter 2014 collectionAt the time of writing, our site is about to undergo overhaul, to showcase the exciting new Summer 2014 collection.

So watch this space! Who knows? Perhaps another award is on the horizon.

A preview of the new Soviet Summer 2014 / 2015 collection is also on the way soon.