Jolt Jeans

03:11 0 Comments

A couple of weeks we missioned to The Bank on Commissioner Street, Central Johannesburg to shoot the newest campaign coming to Soviet; Jolt Jeans.

This campaign is going to change the way you see denim pants. It's a new era. Hybrid.

We were very lucky to have Amanda Reynolds and Shogn Lee jump on board for this incredible shoot that went down. Amanda Reynolds is a very talented ballet dancer and Shogn Lee is well known amongst the freestyle BMX industry, flatland to be exact.

The synopsis behind the Jolt Jeans shoot is the following: Take two arts. Combine them and what do you get? A masterpiece. A classic meets new age.

That's all we can say for now. Keep your eyes peeled for this exciting range coming soon!