Trend Alert: Moms and Tots Matching Outfits

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While it certainly isn’t a new trend, it seems to be gaining more and more popularity as the years go by - we’re talking about moms and tots matching outfits, otherwise known as ‘twinning’. The trend revolves around dressing your little one in a similar outfit to the one that you’re wearing, thus creating an adorable ‘mini-me’ who is certain to be the centre of attention wherever you go. If you have yet to get in on the trend, Soviet has some tips for you, along with some delightful visual inspiration: ‘twinning’ moms and tots from around the globe.

Tip #1: In order to pull it off, contrary to popular belief, you don’t actually need outfits that look exactly the same. Work with what you have - even basic colour co-ordination, or wearing similar patterns, can make quite the statement!

Tip #2: Why not have a bit of fun and buy matching costumes? Even if you only wear those outfits at home when nobody’s looking, your little one will love playing dress-up with mommy - and you’re sure to get a few priceless photos out of the experience too!

Tip #3: Check out Zando for the latest Soviet summer range. We have a broad variety of options for both kids and adults, so you’re bound to find a few ‘twinning’ essentials both online or in-store!


Embracing Casual Chic on Braai Day

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It’s National Braai Day on Saturday, the 24th of September, which means that most of us will be spending the day outdoors in the sun, laughing, and making memories with our nearest and dearest in front of a proudly South African braai fire. Knowing this, the last thing that you want to be is over-dressed or uncomfortable… introducing casual chic - the style based on looking cool, calm and collected, yet still fiercely stylish and bang-on trend all at the same time. In order to provide you with some inspiration when it comes time to choose your own casual-chic outfit for this special occasion, here is a fashionable outfit selection, as recommended by the Soviet team…

Comfortable Slogan T-Shirt

A comfy slogan T-shirt is the essence of casual-chic. If black isn’t really your vibe, feel free to experiment with a splash or two of colour. It is spring, after all!

Capri-Style Denims

Capri-style denims are perfect for a day spent outdoors - still fashionable, yet lighter and cooler than a traditional pair of full-length jeans.

Trendy Sneakers

Classic Soviet sneakers will add an edge to your look, and provide you with the comfort necessary to enjoy your day to the fullest.

Glam, Everyday Handbag

The handbag will add the ‘chic’ element to your casual-chic outfit. Muted colours, as pictured above, are extremely fashionable at the moment.

Bling-Bling Watch

Complete your look with a watch guaranteed to make a statement. The more bling-bling, the better!

Happy Braai Day to all of our followers! Make sure you enjoy it the Proudly South African way.


Soviet's Top 5 Fashion-Forward Instagram Accounts

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Can’t get enough of fashion? No worries - Soviet has selected our top 5 fashion-forward Instagram accounts for your viewing pleasure. Let us know your favourites in the comments section below.

Eva Chen @evachen212

As Instagram’s head of fashion, Eva Chen deserves a spot on every fashionista's Instagram feed. She posts videos from the hottest catwalk shows, along with her own style inspiration and outfit choices, all of which are a real feast for the eyes!

RS Theory @rstheory

If you’re looking for something edgy and different, this is where you’ll find it. Patrick, the brain behind the RS Theory Instagram page, takes ordinary fashion pics and spices them up with quirky backgrounds. His artsy touch makes for some interesting creations - style inspo at its finest!

Maria Dueñas Jacobs @mduenasjacobs

Maria is an accessories director for a popular magazine in the US, so it goes without saying that her images are always bang-on trend. If you’re looking for inspiration on matching accessories with your favourite outfits, this is the woman to follow.

Mert Alas @mertalas

Mert is a talented fashion photographer who provides his followers with an insider’s view into the heart of style and fashion around the globe.

Zanna Roberts Rassi @zannarassi

Zanna is a well-known fashion correspondent, entrepreneur and editor. Her individualistic approach to fashion is evident the moment you visit her Instagram page. Stay tuned for a look into her everyday life, style favourites and all things that keep her inspired.

Feeling inspired to update your wardrobe with the latest trends? Be sure to check out the new Soviet spring / summer collection here:


Live Your Dreams in Our Jeans

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Soviet is very excited to announce that our Live Your Dreams in Our Jeans campaign is officially live!

No matter where you come from, who you are or where your passions lie, we all have dreams… Aspirations that give us direction and make life worth living. With our Live Your Dreams in Our Jeans campaign, we hope to inspire our customers to carry on dreaming.

After all, the Soviet brand and products provide you with everything that you need in order to do what you love in both comfort and style.

Be sure to keep an eye out for our new Spring / Summer inspired range of clothing… and live your dreams in our jeans! ( )