While it certainly isn’t a new trend, it seems to be gaining more and more popularity as the years go by - we’re talking about moms and tots matching outfits, otherwise known as ‘twinning’. The trend revolves around dressing your little one in a similar outfit to the one that you’re wearing, thus creating an adorable ‘mini-me’ who is certain to be the centre of attention wherever you go. If you have yet to get in on the trend, Soviet has some tips for you, along with some delightful visual inspiration: ‘twinning’ moms and tots from around the globe.
Tip #1: In order to pull it off, contrary to popular belief, you don’t actually need outfits that look exactly the same. Work with what you have - even basic colour co-ordination, or wearing similar patterns, can make quite the statement!
Tip #2: Why not have a bit of fun and buy matching costumes? Even if you only wear those outfits at home when nobody’s looking, your little one will love playing dress-up with mommy - and you’re sure to get a few priceless photos out of the experience too!
Tip #3: Check out Zando for the latest Soviet summer range. We have a broad variety of options for both kids and adults, so you’re bound to find a few ‘twinning’ essentials both online or in-store!
It’s National Braai Day on Saturday, the 24th of September, which means that most of us will be spending the day outdoors in the sun, laughing, and making memories with our nearest and dearest in front of a proudly South African braai fire. Knowing this, the last thing that you want to be is over-dressed or uncomfortable… introducing casual chic - the style based on looking cool, calm and collected, yet still fiercely stylish and bang-on trend all at the same time. In order to provide you with some inspiration when it comes time to choose your own casual-chic outfit for this special occasion, here is a fashionable outfit selection, as recommended by the Soviet team…
Comfortable Slogan T-Shirt
A comfy slogan T-shirt is the essence of casual-chic. If black isn’t really your vibe, feel free to experiment with a splash or two of colour. It is spring, after all!
Capri-Style Denims
Capri-style denims are perfect for a day spent outdoors - still fashionable, yet lighter and cooler than a traditional pair of full-length jeans.
Trendy Sneakers
Classic Soviet sneakers will add an edge to your look, and provide you with the comfort necessary to enjoy your day to the fullest.
Glam, Everyday Handbag
The handbag will add the ‘chic’ element to your casual-chic outfit. Muted colours, as pictured above, are extremely fashionable at the moment.
Bling-Bling Watch
Complete your look with a watch guaranteed to make a statement. The more bling-bling, the better!
Happy Braai Day to all of our followers! Make sure you enjoy it the Proudly South African way.
Can’t get enough of fashion? No worries - Soviet has selected our top 5 fashion-forward Instagram accounts for your viewing pleasure. Let us know your favourites in the comments section below.
Eva Chen @evachen212
As Instagram’s head of fashion, Eva Chen deserves a spot on every fashionista's Instagram feed. She posts videos from the hottest catwalk shows, along with her own style inspiration and outfit choices, all of which are a real feast for the eyes!
RS Theory @rstheory
If you’re looking for something edgy and different, this is where you’ll find it. Patrick, the brain behind the RS Theory Instagram page, takes ordinary fashion pics and spices them up with quirky backgrounds. His artsy touch makes for some interesting creations - style inspo at its finest!
Maria Dueñas Jacobs @mduenasjacobs
Maria is an accessories director for a popular magazine in the US, so it goes without saying that her images are always bang-on trend. If you’re looking for inspiration on matching accessories with your favourite outfits, this is the woman to follow.
Mert Alas @mertalas
Mert is a talented fashion photographer who provides his followers with an insider’s view into the heart of style and fashion around the globe.
Zanna Roberts Rassi @zannarassi
Zanna is a well-known fashion correspondent, entrepreneur and editor. Her individualistic approach to fashion is evident the moment you visit her Instagram page. Stay tuned for a look into her everyday life, style favourites and all things that keep her inspired.
Feeling inspired to update your wardrobe with the latest trends? Be sure to check out the new Soviet spring / summer collection here: http://www.zando.co.za/women/soviet/
Soviet is very excited to announce that our Live Your Dreams in Our Jeans campaign is officially live!
No matter where you come from, who you are or where your passions lie, we all have dreams… Aspirations that give us direction and make life worth living. With our Live Your Dreams in Our Jeans campaign, we hope to inspire our customers to carry on dreaming.
After all, the Soviet brand and products provide you with everything that you need in order to do what you love in both comfort and style.
Be sure to keep an eye out for our new Spring / Summer inspired range of clothing… and live your dreams in our jeans! ( http://www.sovietdenim.com/ )
Crowned on the 19th of March 2016, Ntandoyenkosi Kunene, is the gorgeous Miss SA who everyone is talking about. Here are five fast facts about the 23-year-old, Mpumalanga-born local beauty that you probably didn’t know.
She Has a Quirky Fashion Sense
Ntandoyenkosi doesn’t believe that her sense of style falls into one specific category. Instead, she describes her fashion sense as an equal mixture between edgy and girly, depending on her mood.
She’s an Entrepreneur
If you thought that our Miss SA was little more than a pretty face, think again! This young lady is actually also a budding entrepreneur. She opened her own company in 2014 and has big plans for the establishment in the near future. Watch this space!
She Has Participated in Many Beauty Pageants
Considering how stunning and loveable Ms Kunene is, it doesn’t come as much of a surprise to find out that she has participated in many other beauty pageants before Miss SA. Some of these pageants included Miss Mamelodi Sundowns Gauteng 2012 (which she won), and Miss Earth South Africa 2012 (in which she was a finalist).
She’s a Qualified Teacher
Ntandoyenkosi has an honours degree in education under her belt – which she obtained from the University of Witwatersrand, and completed in 2015.
She Loves Soviet
Miss SA 2016 adores her Soviet denim, and even graced the Soviet team with her presence at the Soviet store in the new Mall of Africa, and at the Soviet head office in Midrand.
Want to keep up to date with Ntandoyenkosi? Be sure to follow her on Facebook and Twitter.
Spring is in the air – which means that it’s time for a wardrobe overhaul! Here are Soviet’s springtime essentials that you simply cannot afford to miss out on.
Skinny Jeans
What would spring be without a well-fitted pair of skinny jeans that can be dressed up as well as down? We recommend a sexy, yet comfortable pair that epitomises ‘comfy-chic’. Remember to opt for a lighter shade of denim if you’re after a classic spring-inspired look.
Classy Black Top
While the Little Black Dress is well-known for being a wardrobe essential, a classy black top is just as important. Invest in a fashionable, fitted design that you know best complements your body type and personal style – and pair with your sexiest pair of skinny jeans.
Classic White Tee
A classic white tee is a wardrobe essential regardless of the season. Not only does it look amazing when paired with jeans, but it is also sure to keep you feeling cool and refreshed as the weather gets warmer.
Patterned Tops and Vibrant Accessories
After a chilly winter full of muted colours, it is time to let loose and embrace all sorts of patterns and daring designs. Remember to choose one aspect of your outfit, such as your top or your pants, and get creative, whilst leaving the other aspects of your look as understated as possible.
Floral Dresses
A cute floral dress is the true essence of spring! Opt for a floor length maxi dress or an adorable mini – either way, you’re sure to turn heads wherever you go.
Pretty Sandals
You’ve been hiding your tootsies away in cosy sneakers and boots throughout the winter months, now that spring is here, it’s time to show them off in some pretty sandals that are as comfortable as they are stylish.
¾ Length Jeans
If the weather is slightly too warm for your favourite pair of skinnies or high-waisted denims, why not opt for a fashion-forward pair of ¾ boyfriend jeans? Not only do they look great, but they are also a lot more weather appropriate and perfect to wear when enjoying traditional day-time activities, such as picnics or bike riding. Really rock the look by pairing your ¾ length jeans with a comfy pair of Soviet sneakers and a tank top – a springtime look that will always be in style!
For more stunning springtime must-haves, be sure to visit your nearest clothing retailer and stock up on Soviet’s latest and greatest pieces.
There is nothing more exciting than having fun with fashion and drawing inspiration from far and wide. For those who enjoy shopping for new looks, or flipping through the pages of fashion magazines admiring celebrities and wishing you could pull off the same outfit / makeup, we have three suggestions for specific fashion vloggers to follow. Here are Soviet’s top picks…
Zoella
From outfit diaries to seasonal make-up tutorials, Zoella’s YouTube channel has it all. This stylish Brit has been in the fashion vlogging game since 2009 when she was just 19, and now, 7 years later, she has over 11 million subscribers. So, what’s to love about this fashionista with the pale skin, super long hair and gorgeous smile? Her modesty and gentle nature, of course. While she lets her followers know all about her favourite looks and fashion tips, she is actually a massive ambassador for encouraging self-expression and finding one’s own, unique sense of style. Besides that, she’s simply adorable – it’s practically impossible not to love her.
You can follow Zoella on YouTube here.
For more, be sure to check out her Instagram page, too.
Arika Sato
Arika is a self-confessed fashion and beauty addict, and she is known for her versatile YouTube Channel that contains videos about all things relevant to the two things that she loves the most. From fun fitness tips to seasonal LookBooks and shopping sprees, this vlogger really does it all. Her style is just as versatile as her channel, so if you love both comfy streetwear and glamorous gowns, Arika might just be the fashion inspo that you’ve been searching for.
Follow her on YouTube.
And don’t forget to check out her Instagram page.
Samantha Maria
Samantha Maria is famous for her YouTube LookBooks and style-specific fashion tips (check out this video for helpful tips on how to pull off the ‘Clean, Classy & Put-Together’ look, for example). Considering the fact that she is actually a fashion styling graduate, you can rest assured that her tips and pieces of advice are sure to be bang-on-trend every time.
Follow her YouTube Channel here.
You can also find her on Instagram.
For more style inspiration, why not treat yourself to an indulgent online shopping spree? Check out what Soviet has to offer you today: http://www.zando.co.za/women/soviet/
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