Soviet Summer '15 Footwear Catalogue
Mens, Ladies and Kids... With the widest selection of style for you feet, you're bound to find find something you love.
210 pages with 750 shoes, there's a pair out there to suit your individual taste.
A peak at some of the pages within the Summer '15 Catalogue:
20 Reasons Why Your Dad Deserves Denim
This Father’s Day
He’s been around forever, he’s known for his style, value and his classic smile, and he the first person you go to when you need a smile.Your dad, just like your favourite pair of denims, has been there for you whenever you times have been tough.
Here are 20 reasons why your dad deserves denim this year:
1. He Knows exactly what to say when you freak out
2. He makes the best braai ever
3. He goes out to buy you medicine, whenever you feel sick (no matter how old you are)
4. He takes the most memorable photos at family events
5. He always puts his family first, even if it means taking on side-jobs for extra money so you can have that iPhone you wanted
6. Even though he can’t dance, he is always willing to make a fool of himself to get the party started
7. He always wears his favourite shirt, and doesn’t care what others think, just because he feels comfortable in it
8. He takes you camping and teaches you how to make fire
9. He is the funniest, silliest, most fun guy you will ever know
10. He teaches you how to drive
11. He teaches you useless facts about things you will probably never use
12. He lets you give him a makeover with your mother’s make-up, just because you love it
13. He shows you how to build the tallest block-tower, and then shows you how to do DIY things around the house when you are older
14. He rocks out to old songs that nobody even knows about
15. He has a boring job, doing boring things. But when he thinks nobody is watching, he is as wild as a lion
16. He gets really excited about Christmas, just because he gets to see the happy smile on your face
17. He teaches you to fish, even though you are vegetarian
18. He threatens to kill the boy that broke your heart
19. He goes shopping with you for your matric farewell dress, just so you can have a man’s opinion on how you look
20. He makes sure you are safely in bed at night, and kisses you just to make sure you know you are loved
This Father’s Day, you know he is going to be pulling on his denim and do what he loves best: loving you. So thank him for his unconditional, undying love by getting him a new pair of Soviet Denim’s - you know it is his favourite.
Soviet Youth in Vogue
On the morning of 16 June 1976, The Soweto Uprising - a series of protests led by high school students - began. An estimated 20 000 students from numerous Sowetan schools were protesting for their right to receive school education in their mother tongue.
Now, 41 years later, we take a day to celebrate these teens’ bravery to stand up for what they believe in: Real Youngsters, Real Values. And what better way to celebrate individuality like this than in the loud voice of fashion.
With denim taking over the walkways in the fashion capitals of the world, Soviet, a proudly South African brand, takes a moment to look at how you can express yourself through your clothes.
Ripped, flared and totally 70’s:
Yup, those golden oldies your mother used to wear? The ones with all the tears she kept, for some reason?
Vintage-inspired repair and re-stitched detailing is making a major come-back this season. High-rise isn’t going anywhere either, so ask mom nicely if you can borrow her go-to’s. Or, if you would prefer your own pair of classics, try Soviet’s #8 AppleJack Denims.
Skinny Me Jeans:
Skinny jeans have not only become a fashion must-have, it has become the staple denim of every woman’s wardrobe. They are versatile, attractive and so easy to wear to any occasion. Celebrities swear by them, and fashionistas have embraced the with passion. If you don’t have a pair, get Soviet’s #8 Bindi Jeans, with a little detail to make you stand out and pair it with some Chargers and a moto jacket.
Next-level Denim:
Denim is evolving into a next generation material. Everybody is experimenting with new denim technology, amalgamating luxury, comfort and fit. Who doesn’t want the perfect jeans that never loses it shape? Try Soviet’s new range of hybrid Jolt Jeans with elastic technology. They are Jeggings on steroids.
Whatever your cause for celebration, or a little bit of rebellion, this Youth Day, remember to do it in the comfort of your own style, paired with your own voice, and a killer pair of denims.
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