Style Selfies with Soviet

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1. Know your body: Certain styles look better on certain body shapes. Don’t force yourself into something just because it is in fashion. Of course, you shouldn’t stop yourself from trying new things, but keep to the basic shapes that suit your age and shape.
2. Style-spiration: Get pictures of people whose style you like. They can give you some inspiration to try new things, and how to wear your style in a new way.
3. Keep a diary: Keep a clothing diary of all the times you felt super-gorgeous. A beautiful outfit can be forgotten at the drop of a hat, but if it made you feel beautiful, it is worth taking a picture of.
4. Go to Your Go-to’s: Keep all your go-to items together. These reliable, ever-lasting items are essential for when you are feeling down, or when you need a little confidence-boost.
5. Dress Your Profession: Remember that you want people to take you seriously at work. No matter how much fun you like to have with your wardrobe, remember that nobody hires a clown.

With various cuts and shapes that Soviet has to offer, you are certain to find denims that fit your style perfectly. Dress it up with Soviet’s range of fashion apparel for the perfect Soviet Style.

Did You Know?

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Did You Know?

Jeans were originally designed for cowboys and miners. They only became popular in the 1950s among teenagers, especially members of the greaser subculture.

Olsen Twins in Double Trouble

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Olsen Twins in Double Trouble

Mary-Kate and Ashley Olsen’s fashion company has been sued by interns who claim they have been working unreasonable hours with no pay.

At Soviet, we ensure our employees the best treatment and are paid industry standards. We sell quality fashion apparel, made by people who receive quality treatment.

Soviet Celebrates Women

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Over 26 581 769 women in South Africa.

Mothers, sisters, wives and daughters.

On 9 August 2015, Soviet, along with the rest of the South African nation, pays tribute to the women in our country by remembering the great march of 1956.

59 years ago, more than 20 000 South African women of all races came together to fight the tyranny of the Apartheid government. Led by Lilian Ngoyi, Helen Joseph, Rahima Moosa and Sophia Williams, these women protested the proposed amendments to the Urban Areas Act of 1950.

The Urban Areas Act were a form of internal passport system, designed to segregate the nation. The black population was required to carry pass books with them outside their homeland, or in designated areas, severely limiting the movements of these black African citizens.

In addition to marching the streets of Pretoria, the women left bundles of petitions containing 100 000 signatures at the doors of Prime Minister J.G.Strijdom. This was followed by 30 minutes of silence, reciting the famous Wathint’imbokodo protest song.

Although these “pass laws” would not be excised until 1986, the bravery of these women would play a big part in its removal from state law. In order to honour these women, South Africa’s National Women’s Day was declared in 2009.

Soviet is celebrating the beauty that comes with the bravery of all women by offering a free manicure or pedicure when you spend R249 or more on one of Soviet’s fashion bags. The promotion is valid from 6 - 10 August 2015, and is available in selected Soviet Stores only.

Come celebrate being a woman with Soviet this Women’s Day and treat yourself like only a woman deserves to be treated.

When You’re Not 20 Anymore...

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Fashion evolves on a daily basis. What was hot and happening 6 years ago, is the subject of many jokes today. It’s hard to keep up when you’re in your 20’s. But a woman in her 30’s has to contend with changing fashion, as well as a change in how she expresses herself through clothing.
From elevating careers, expanding families, evolving body shapes, things change when you enter your 30’s. And your style should follow:

1. 1. A Fit that Fits Your Shape: Mutton dressed as lamb is no joke in the fashion industry. Looking like you’ve tried to hard to be young is the worst thing you can do to yourself. The rule is simple: If it doesn’t make you look incredible, leave it be. 
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1. 2. Dress in what makes you feel comfortable: There’s at least one occasion in your life where you’ve had to dress in something that makes somebody else feel comfortable, but leaves your hair standing up. From 30 onwards, you no longer have to take it. With the exception of the workplace, dress what makes you feel good, and what reflects your true style.
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1. 3. Replace Your Go-to’s: Remember that tiny little denim skirt that worked on every occasion? Yeah, we’re cringing too… Now that you have the cash, upgrade your basic clothing items, like jeans, leggings and black pants. You’ll look more expensive, and you know you can always rely on this item in any situation.
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1. 4. The ol’ Switcharoo: In your 20’s, there were view things that mattered less than what you were going to wear Friday night. Now you have to make an impression of a different kind. Make sure your style complements your career choice: you want people to take you seriously, not take you to a pub…
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1. 5. Never Give Up: You aren’t getting old, you are evolving. And this means getting better at taking risks. You don’t have to be boring when you get older; this is your chance to take informe, calculated risks. So risk ahead, lady of fashion

As you move into your 30’s, you’ll likely have a little more disposable income to spend on fashion. We recommend upgrading the items you love most to higher quality versions. You’ll look more expensive, and you already know you’ll wear the item all the time.

Your Fashion BFF

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8 Ways to Feel As Beautiful As You Look

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1. 1. Show confidence inside out: There is nothing as beautiful as a confident woman. Beauty isn’t about being the prettiest, or being perfect: It is about how you carry yourself and how self-assured you are.

1. 2. Focus on what you have, and not on what you don’t have: Women who focus on features they like (rather than those they don't) and use them to serve their self-image are more likely to say they feel attractive. 

1. 3. A Radiant Smile Radiates Beauty: A woman's smile is reported as the single most important physical feature that leads to being viewed as attractive.

1. 4. A New You is An Attractive You: Women who find fun in reinventing their style are able to feel attractive as they age.

1. 5. Sensuality is a state of mind: Sensuality comes with feeling and looking attractive at any age—from teenage years to midlife and beyond.

1. 6. Beauty is not a competition: It's important to remember that beauty is about looking the best you can for yourself, rather than competing with others.

1. 7. Ageing is inevitable: Women who talk about feeling and looking attractive as they age focus more on prolonging the health of their bodies and skin rather than stopping the clock by trying to "fix" themselves. They adapt to the changes they see. In the end, feeling attractive is based on how you experience your looks, no matter what you do or don't do to your face and body. 

1. 8. Lead the way for the next generation: Perhaps the best tip I heard from the women who age gracefully is that they see themselves as role models for the next generation. They feel a responsibility to demonstrate that being attractive at midlife is not only a possibility, but that the meaning of beauty can be broadened and deepened with age.