Garage Blowout Sale

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With the amazing success of Black Friday we have decided to give our customers a treat just before Christmas.

We will be having a #GarageBlowout Sale giving our customers 35% off EVERYTHING!
The sale will only be at the following participating stores: Vaal Mall, The Glen, Eastgate, Sandton, Fourways, Centurion, Irene and Kolonnade.


*Extended trading hours
* T's & C's apply.

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Black Friday - Soviet Denim

02:18 0 Comments

This week Friday we are having our Black Friday promotion. What is Black Friday?

Well here is a little summary of where it all originated from:

Black Friday is the Friday following Thanksgiving Day in the United States (the fourth Thursday of November), often regarded as the beginning of the Christmas shopping season. In recent years, most major retailers have opened very early and offered promotional sales to kick off the holiday shopping season, similar to Boxing Day sales in many Commonwealth nations. Black Friday is not a holiday, but California and some other states observe "The Day After Thanksgiving" as a holiday for state government employees, sometimes in lieu of another federal holiday such as Columbus Day. Many non-retail employees and schools have both Thanksgiving and the day after off, followed by a weekend, thereby increasing the number of potential shoppers. It has routinely been the busiest shopping day of the year since 2005, although news reports, which at that time were inaccurate, have described it as the busiest shopping day of the year for a much longer period of time.

 Now, you're probably asking yourself, what does it all mean? Well, what this means is that we will be offering you a deal that will not be beaten by anyone!

On Friday, 28th November, you will be able to purchase ANY items at a 50% discount! YES, you heard right. 50% off ANY items at your nearest participating Soviet Denim store, only for ONE DAY and EXTENDED TRADING HOURS!

 Participating stores are:

Vaal Mall
The Glen
Eastgate
Fourways
Sandton City
Centurion
Irene
Kolonnade

 Terms and Conditions apply.





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Things We Like: Photography - Spanish Typographic Landscapes

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"In developing “resistance activities” containing the idea of displacement, I make frequent trips to take these photographs. Parallel to these series comes “Spanish Typographic landscapes” about places for traveler’s rest stop. How landscapes are configured around the roads, and its evolution with time as well as the disuse of certain routes."

 We are in awe of these photographs by the extremely talented, Iban Ramon. He has captured the essence if simplicity with a touch of minimalistic beauty. You find yourself staring at one image for longer than you anticipated.











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Celebrity Inspired Looks

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We see celebrities everywhere. Whether we like to admit it or not we do get inspired by what they wear and how they wear it.

We will be featuring our top celeb looks that we were inspired by in the past few weeks:

Cara Santana
These jeans are really hot and I love how worn the knees are.

Harry Styles
This fresh black wash really helps his overall look here.

Khloe Kardashian

Khloe Kardashian rocks these shredded jeans with a long white cardigan which compliments her overall outfit.


Rosie Huntington-Whiteley
The pairing of the cropped jeans with the sneakers are perfect. It gives a bit of a Cape Town breeze vibe to the look, that I find appealing.

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On Our Playlist : The Lumineers

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We South Africans are being so spoilt with the amount of international acts coming to our shores. This week we have Bombay Bicycle Club which we covered in a previous post.

...BUT the ever-so-cool five piece band will be playing at Emmerentia in Johannesburg 6th December and Kirstenbosch Botanical Gardens on 5th December (BOTH shows sold out).

Get your tickets for Jozi now because this is going to be one awesome day in the sun with a very cool local line up to support this cool folk band.



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Win A #JOLTJEANS Experience

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We are giving one lucky person a chance to win a #JOLTJEANS Experience*.
What is this experience you ask? Well, we will be sending you and your friend bungee-jumping off the Orlando Towers in Soweto. Not a bad experience huh? We will also be giving you and your friend a pair of Jolt Jeans each.

Second prize consists of a pair of Jolt Jeans and third prize, a Soviet Denim R400 voucher.

All you need to do to stand a chance of winning these awesome prizes is clicking right here and by answering the simple question that comes with it. Easy sticks!


*1st Prize for Gauteng only. Terms and conditions apply.




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Soviet Denim Social Media - Connect With Us

03:10 0 Comments


Name one person that you know that is NOT on a social media platform. Social Media is the way we stay in touch with everything from, who's in a relationship, to what is happening in parliament up to what your girlfriend/boyfriend is having for lunch.

In case you didn't know? (Highly doubtful, you social media fiend) Soviet Denim are on Facebook, Twitter and Instagram. We like to keep you in the loop of what we are up to on daily basis. Whether it is a new pair of denims that have just been launched or if it's about the girl down the street rocking the latest Chargers. We have it covered.

We urge all of you to get following, liking, commenting and sharing the love on our social media pages.

You can like our Facebook page, Tweet/Follow us on Twitter and go like our photos on our Instagram page.


HERE'S THE HEART OF THE MATTER: THE ESSENCE OF SOCIAL MEDIA IS KNOWING YOUR AUDIENCES AND ENGAGING THEM IN SOMETHING THEY LOVE. - Perry Manku


Stand a chance to WIN 1 of 2 iPhone 6's by entering our Instagram Capture Cam competition.



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Soviet Denim - Secret Santa Promo

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Secret Santa is here and he is rewarding you with some awesome gifts if you spend over R500 from 4 December until 16 December 2014.

We highly recommend you diarise those dates because trust us, you don't want to miss out on this opportunity!


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Jolt Jeans In Store

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Jolt Jeans are in store now and we couldn't be more excited. The talented Michelle Steyn did an incredible job on the window displays in some of the selected stores, where we installed TV's.

Theses TV displays will showcase the awesome #JOLTJEANS video we shot to advertise the denims.





Go grab yourself a pair of these Hybrid Fit Flex Denim's to experience the freedom of movement. You can thank us later.




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The December Streets - Sounds Wild Festival

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This Friday 28th November, December Streets will be opening for one of the most influential international indie bands, Bombay Bicycle Club. You might know them from there catchy single, Always Like This

Sounds Wild Fest is a mini festival of the even bigger, Synergy Festival which takes place in Cape Town. Synergy have tried making their mark in Joburg the past two years but wasn't as successful as the Cape Town legs and this is why they have rather taken a safer route.

The December Streets will be performing amongst some of the best local acts - Jeremy Loops, Desmond and the Tutus, Shortstraw and Al Bairre.

This is definitely an event you do not want to miss out on! Check out the Sounds Wild event page for more info.


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Make It Your Makeover : Chapter 2

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A couple of weeks ago we did our second makeover for the lovely Mialize Jordaan. It was a fun day and we were super excited with the final results at the end of the day. We did a little interview with Mialize and this is what she had to say about her Soviet Denim makeover:

A LITTLE ABOUT ME:

Hi! My name is Mialize Jordaan. I am 23 years old. I have a Ba degree in psychology and criminology and hopefully will be accepted to do my criminology honours next year. For the past two years I’ve been au-pairing for a wonderful family and learning a lot from their three amazing kids.

WHY I WANTED TO DO THE MAKEOVER:

I wanted to do the SOVIET makeover because free clothes, what girl doesn’t want that. No I wanted the makeover because it’s something I’d normally never do and I needed to change my teenager t-shirt and jeans look to an appropriate look for a 20 something.

DID YOU ENJOY THE MAKEOVER PROCESS? 

At first I was reluctant but when I saw that I was still going to be me, I got into the makeover and started to enjoy it. In the end I had a lot of fun!

DID THE MAKEOVER BOOST YOUR CONFIDENCE?

The makeover showed me that I do look good in skinny jeans and leggings. Something I always thought impossible for me to wear. Now I have the confidence to put them on and know I look beautiful.

WHAT DO YOU THINK ABOUT SOVIET?

SOVIET is always on trend. No matter what you don’t like about your body, you’ll find something at a SOVIET store that will make you feel amazing.   

THANK YOU SOVIET FOR THIS INCREDIBLE EXPERIENCE!!

















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BehindSelfie Round Two

00:56 0 Comments

The second round of #BehindSelfie is underway! 

All you need to do to vote for your favourite contestant is go to this link right here http://behindselfie.com/ - the more votes the better chances of them winning. Simple!


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Soviet Kids - PROMO

05:40 0 Comments

From this Thursday we will be running an awesome Soviet Kids promotion. Want to know what to get your kids for Christmas? Look no further.



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Soviet Footwear - CHARGER

03:35 7 Comments

Charge into Style with these latest Soviet sneakers. These guys are HOT at the moment and are selling fast.

An interesting design of shoes but the people love it.








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